SMS broadcast - legal situation
The transmission of promotional SMS is legally not allowed without the formal agreement by the mobile phone owner. Court decisions on commercial e-mails and faxes can be transferred to commercial SMS according to legal literature. Unrequested addresses are not allowed and can lead to a costly warning. The usage is allowed only if a formal agreement by the recipient is given.
Tips for gaining formal agreements:
Proceed in several steps. Send out a letter, which enables the recipient to give his agreement for receiving your SMS broadcast.
Or collect agreements on trade fairs.
Inform the recipient about the SMS broadcast and its benefits. (Special offers). A combined prize competition with attractive winnings increases the rate of returns.
Consider the aspects on the right side in order to increase your chances of success.
Consider these aspects
- Ask simultaneously for the recent, valid mobile phone number (even if you already have one).
- Let the recipient confirm their agreement formally.
- Let your recipient know that they can revoke their consent at anytime.