Regulatory framework

According to § 7 UWG (Act Against Unfair Practices) broadcasting of advertisment by fax or e-mail is only allowed upon customer agreement. Furthermore you have to give the recipient the opportunity to remove his name from the list at the basic rates (selection without expensive service numbers). Before transmission you have to check whether your fax is a matter of advertising. If so: Did the recipient agree? In order to use fax broadcast as a cheap and up-to-date medium for advertising, we recommend to obtain as many as possible permissions of your target group.

In collaboration with Mr Stolz (lawyer specialised in competition law) we have summed up information in detail on regulatory framework of fax advertising in germany, austria and switzerland. Available for download (in german):
 "Rechtliche Situation Faxwerbung - Handout zum Download"

Recipients, who don`t want to receive advertising by fax can register their name for free on the so called Robinsonlist provided by the BITKOM. Reliable fax service provider synchronise the list of recipients with the Robinsonlist for free. GTC compares automatically your list and the Robinsonlist at every broadcast. The relevant numbers are highlighted in order to simplify post-editing.

No responsibility is taken for the correctness of this information!

Your faxes become a fast seller - agreement assumed.

• Data submission Fax Broadcast
• Features Fax Broadcast
• Examples of usage
• Obtaining addresses
• Creating the layout
• Regulatory framework